BRAND
ACTIVATION

We bring brands, talent and culture together to create activations that feel relevant, authentic and make an impact.

From connecting brands with artists, athletes and creators to product launches, gifting, in store experiences and content-led campaigns, we develop ideas around what the brand is trying to achieve and connect the right people to make them happen.

The projects showcased here represent a selection of activations delivered by ACTIV8US and by our founders throughout their careers, including work under previous companies, agencies and partnerships.

The right idea. The right people. The right connection.

Katy Perry × Samsung

Client: Samsung / Katy Perry
Project: Brand Integration & Entertainment Partnership

Overview
A brand integration connecting Samsung with global recording artist Katy Perry, placing the brand within a major entertainment and pop culture environment.

The partnership used the reach and cultural influence of a globally recognised artist to give Samsung meaningful visibility within entertainment and connect the brand with Katy Perry’s international audience.

Our Role
Partnership development, brand integration and relationship facilitation.

Delivered Through
Moses Edward

Rihanna × Vita Coco

Overview
A high-profile product integration bringing together global music talent and one of the world’s leading coconut water brands. The partnership connected Rihanna with Vita Coco, placing the brand within entertainment and popular culture through a credible talent-led collaboration.

Our Role
Product integration, talent partnership and commercial facilitation.

Delivered Through
Moses Edward

HOTVILLE — STORE LAUNCH ACTIVATIONS

Overview

Supported Hotville with the launch of new store locations, creating local awareness, content and activity around each opening.

Client

Hotville

Role

Store Launch Activation • Content Creation • Influencer Engagement • Local Marketing

What We Did

Supported the store launches by creating photography and video content, generating local awareness and helping drive footfall into the stores.

We also sourced and invited relevant influencers and content creators to attend the launches, experience the brand and create their own content to share across their social channels — extending the reach of the opening beyond the people physically attending.

Key Deliverables

Photography & Videography • Influencer & Creator Outreach • Social Content • Local Awareness • Launch-Day Activation • Footfall

Outcome

Helped turn the store openings into more than simply opening the doors — creating content, social exposure and local activity designed to introduce Hotville to new customers and drive people into the stores.

BOUTIQUE BALLER

Overview

Luxury fashion and lifestyle retailer, with JB working as Creative Brand Director and helping shape the brand’s positioning, profile and creative direction.

Role

Creative Brand Director

What We Did

JB led the creative direction of Boutique Baller, working across brand strategy, marketing, campaigns and the overall positioning of the business.

Using his relationships across football, entertainment and fashion, he also connected the brand with talent and influencers, drove celebrity seeding, brought high-profile footballers into the store and developed opportunities for collaborations, shoots, events and commercial partnerships.

Areas of Involvement

Creative Direction • Brand Strategy • Marketing • Campaigns • Celebrity Seeding • Talent & Influencer Engagement • Events • Content & Shoots • Commercial Partnerships

Outcome

Helped position Boutique Baller within the premium fashion and lifestyle space, using a combination of creative direction, cultural relevance and high-profile relationships to build visibility around the brand.

MORGAN HERITAGE — UK ACTIVATION

Overview

A multi-touchpoint UK activation created around Grammy Award-winning reggae group Morgan Heritage, bringing together brands, food, music, content and fan engagement across a series of experiences during their UK visit.

Client / Talent

Morgan Heritage

Role

Campaign Development • Brand & Talent Partnerships • Activation Management • Content & Experiences

What We Did

ACTIV8US developed and coordinated a series of activations designed to create meaningful brand, cultural and audience opportunities around Morgan Heritage while they were in the UK.

The campaign included:

Turtle Bay

Organised a complimentary dining experience and intimate fan meet & greet, with content from the evening shared through collaborative social posts between Turtle Bay and Morgan Heritage.

Original Flava

Created content with the Original Flava brothers, bringing together music, food and Caribbean culture through an authentic content collaboration.

Abbey Road Studios

Organised a writing camp and studio session at Abbey Road Studios, bringing Morgan Heritage together with Big Narstie and emerging UK artists for a creative music collaboration.

Key Deliverables

Brand Partnerships • Talent & Brand Connections • Product Gifting • Fan Engagement • Content Creation • Social Collaboration • Writing Camp • Artist Collaboration • Experience Coordination

Outcome

Created a varied UK campaign around Morgan Heritage that extended beyond traditional artist promotion, connecting the group with brands, fans, creators and UK talent through a series of culturally relevant experiences and collaborations.

Delivered By

ACTIV8US

Clarks

Secured product gifting for the group, connecting Morgan Heritage with the iconic British footwear brand.

Delivered By

ACTIV8US

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