COMMERCIAL
PARTNERSHIPS

The right partnership starts with the right connection.

We connect brands, talent, rights holders and organisations to create commercially relevant partnerships from introductions and negotiation through to activation and delivery.

Our network spans entertainment, sport, music, fashion and culture, built through decades of relationships and experience.

Projects shown include work delivered by

ACTIV8US and our founders through current and previous ventures.

We see the opportunity. We make the connection. We help make it happen.

Marley Coffee × Entertainment Integration

Client: Marley Coffee
Project: Product Integration & Entertainment Partnership

Overview
A product integration partnership connecting Marley Coffee with entertainment and popular culture, creating opportunities to place the brand within relevant content and reach new audiences.

The collaboration used the strength of the Marley name and its connection to music and culture to build authentic brand visibility within the entertainment space.

Our Role
Partnership development, product integration and relationship facilitation.

Delivered Through
Moses Edward

ISAWITFIRST — TALENT & BRAND PARTNERSHIPS

Overview

A series of talent-led campaigns developed through a relationship with fashion brand ISAWITFIRST, connecting the brand with artists for ambassador partnerships and campaign opportunities.

Client / Brand

ISAWITFIRST

Role

Brand Introductions • Talent Partnerships • Artist Management

What We Did

Established the original relationship with ISAWITFIRST and introduced artists and delivery partners to the brand. This included securing and managing a 12-month ambassador partnership for an artist represented through Blackbridge Management, working alongside Edge to deliver the campaign.

The relationship also led to further artist campaigns with ISAWITFIRST, which were subsequently managed and delivered by colleagues following the original introduction.

Delivered Through

Blackbridge Management × Edge

Result

The initial relationship developed into multiple talent-led campaigns, creating opportunities for both the artist roster and wider delivery team.

Ivan Toney × Prada — BRIT Awards Styling

Overview

Ahead of the BRIT Awards, Ivan Toney’s representative approached ACTIV8US looking for support sourcing outfits and styling for his appearance at the awards.

Client

Ivan Toney / Artist Representation

Brand

Prada

ACTIV8US Role

Luxury Brand Introduction • Talent Liaison • Styling Facilitation

What We Did

Using an existing relationship with Prada’s London flagship store, ACTIV8US arranged for Ivan and his representative to visit the store ahead of the BRIT Awards. JB attended the appointment, where Ivan was styled and dressed for his appearance that evening.

Outcome

A straightforward introduction that connected talent, representation and a global luxury brand through ACTIV8US’s existing network.

JBL Audio × Virgil van Dijk

Overview

A representative from Wall of Entertainment approached ACTIV8US regarding their client JBL Audio, who were preparing to promote a new range of speakers and headphones and wanted ideas around talent and positioning.

Client / Agency

Wall of Entertainment

ACTIV8US Role

Campaign Ideation • Talent Strategy • Brand Consultancy

What We Did

ACTIV8US identified football as a natural fit for JBL, based on the strong connection between players, music and pre-match preparation. We suggested using talent from Liverpool FC, who were one of the leading teams in the Premier League at the time, to give the campaign cultural relevance and access to JBL’s target audience.

Outcome

The direction developed into a campaign featuring Virgil van Dijk × JBL Audio.

CHRISTIAN BENTEKE × SELFRIDGES

Overview

Selfridges invited professional football talent to support the launch of its Afternoon Tea experience, creating press, photography and video content around the event.

Client / Brand

Selfridges

Talent

Christian Benteke

Role

Talent Liaison & Brand Activation

What We Did

While working with Christian Benteke at CAA Stellar, ACTIV8US partner JB facilitated his involvement in the Selfridges launch. JB accompanied Benteke to the event, where he participated in press activity, photography and video content supporting the launch.

Leadership Experience

Originally delivered by ACTIV8US partner JB through his role at CAA Stellar.

Outcome

Connected established Premier League talent with a major British retail brand to support the launch through event attendance, PR and content.

SHENSEEA × PRETTYLITTLETHING

Overview

A fashion partnership connecting international artist Shenseea with PrettyLittleThing for a talent-led brand campaign.

Client / Brand

Global Bridge × PrettyLittleThing

Role

Partnerships & Brand Activation

What We Did

Connected the artist and brand, facilitated the partnership and worked between both parties to make sure expectations and agreed deliverables were fulfilled on both sides.

Result

Successfully facilitated and supported the partnership from introduction through to campaign delivery.

ACTIV8US currently works directly with selected talent and their teams to introduce and facilitate commercial partnerships, collaborations and opportunities.

MS. LAURYN HILL
Brand Partnerships • Collaborations • Campaigns • Experiences

ACTIV8US currently works directly with selected talent and their teams to introduce and facilitate commercial partnerships, collaborations and opportunities.

DEREK CHISORA
Sponsorship • Brand Partnerships • Campaigns • Appearances

DURK × BOOHOO

Overview

A brand partnership connecting Durk with Boohoo, bringing together music, culture and fashion through a talent-led campaign.

Client / Brand

Global Bridge × Boohoo

Role

Partnerships & Brand Activation

What We Did

Connected the artist and brand, helped establish the partnership and managed communication between both sides to ensure the agreed campaign deliverables were carried out.

Result

Successfully brought the artist and brand together and supported the partnership through to delivery.

Ruben Loftus-Cheek × Burberry

Category: Commercial Partnerships

Project: Brand Ambassador Campaign

Talent: Ruben Loftus-Cheek

Brand: Burberry

Overview

A fashion partnership connecting England footballer Ruben Loftus-Cheek with British luxury fashion house Burberry as part of an ambassador campaign.

Our Role

Talent & Brand Partnership / Campaign Facilitation

What We Did

Supported the relationship between talent and brand, helping facilitate the ambassador partnership and coordinating the requirements needed to bring the collaboration together.

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